European Video Awards
Categories
Eligibility
- Primary entry contact.
- Brand logo as vector file.
- Start and end dates of campaign/project.
- Visuals: Videos are optional (but judges love them.)
- Full summary of campaign’s goals and any available results. (if applicable)
- If your entry wins a European Video Award, you must have a representative at the ceremony in London on 25 September 2025.
Campaigns
Description
This category will focus on the video campaigns that delivered the most impact for the advertiser. Delivering the on the client’s KPIs will be the key differentiator.
Criteria
Judges will assess the objectives, execution and the campaign results. All types of KPIs are welcome and the most important thing is that it delivered desired outcomes for the client.
Eligibility
Agencies, brands, ad tech companies, sales houses, publishers, broadcasters, pay TV operators.
Description
CTV has enhanced the effectiveness, targeting capabilities and interactivity of TV advertising. This award will recognise the companies getting the best out of this new medium whilst delivering meaningful business impact.
Criteria
Judges will assess how the campaign delivered results against it’s set objectives.
Eligibility
Agencies, brands, ad tech companies, sales houses, publishers, broadcasters, pay TV operators.
Description
Developments in data-driven advertising and new creative formats have enabled CTV advertising to be taken to new heights. This category will celebrate the campaigns that delivered commercial outcomes for the client.
Criteria
Judges will assess the objectives, execution and the campaign outcomes for the client.
Eligibility
Agencies, brands, ad tech companies, sales houses, publishers, broadcasters, pay TV operators.
Description
Connected TV (CTV) has transformed how brands engage audiences, providing an immersive screen experience beyond traditional broadcast. This award recognises campaigns that demonstrate exceptional creative execution designed specifically for CTV environments, showcasing original ideas, strategic use of format, and strong visual storytelling that enhances viewer engagement and business impact.
Criteria
Judges will assess the creativity and originality of the work, how the idea was tailored specifically for CTV, and the effectiveness of execution in achieving engagement or campaign objectives. Entrants should highlight how their CTV creative choices contributed to the overall success of the campaign.
Eligibility
Agencies, brands, ad tech companies/ad networks, sales houses, publishers, broadcasters, pay TV operators.
Description
The ability to deliver excellent results with video across multiple media channels and platforms has become one of the most challenging aspects of video advertising today. This category will reward those who are delivering excellence for advertisers.
Criteria
Judges will assess the objectives, execution and the campaign results. The campaign should have run across TV/CTV, desktop and mobile, whilst other channels can also be mentioned if applicable.
Eligibility
Agencies, brands, ad tech companies, sales houses, publishers, broadcasters, pay TV operators.
Description
Out of home video and TV has been one of the most innovative industry sectors in recent years and this category will celebrate the campaigns that delivered real impact in outdoor environments.
Criteria
Judges will evaluate the relevancy of the locations to the brand and to consumers, creative quality and results achieved.
Eligibility
Agencies, brands, ad tech companies, sales houses, publishers, broadcasters, pay TV operators.
Description
Whilst advertising delivers on commercial goals for a client, it can also contribute to positive societal or environmental outcomes. This award will recognise the campaign that delivered on those objectives as a force for good.
Criteria
Judges will assess how the campaign delivered results against the campaign’s objectives, and any measurable social or environmental outcomes.
Eligibility
Agencies, brands, ad tech companies, sales houses, publishers, broadcasters and platforms/pay TV operators.
Description
The use of data plays an ever-growing role in delivering successful video & CTV advertising campaigns campaigns. This award will recognise those who use data for superior campaign targeting and insights in a video and/or CTV advertising campaign.
Criteria
Judges will assess the objectives, execution and the campaign results, combined with how user privacy was respected through all parts of the process.
Eligibility
Agencies, brands, ad tech companies, sales houses, publishers, broadcasters, pay TV operators.
Description
This category is open to the use of AI in both media and in advertising campaigns and is deliberately open-ended to reward true excellence in applying AI. AI may have been applied in campaign/data optimisation, creative, or media production.
Criteria
Judges will be looking for imaginative applications and evaluating how they contributed to efficiency, creativity and effectiveness.
Eligibility
Agencies, brands, ad tech companies, sales houses, publishers, broadcasters, pay TV operators.
Individual
Description
The Leadership in Video Award will recognise an individual who has made an outstanding contribution in video advertising over the past year. (Please note this category will be shortlisted by public vote)
Criteria
Judges will be looking for evidence of how nominees have demonstrated leadership in the industry over the past year. This could be through innovation in tech or creativity, through push forward solutions which solve key challenges, or through being a voice for change on the issues that really matter.
Eligibility
Agencies, brands, ad tech companies, sales houses, publishers, broadcasters, and pay TV operators.
Description
Following a year in which the advertising market rebounded strongly after the worst of the pandemic, this award will recognise the commercial leaders who have driven growth to help ensure their businesses have thrived during the recovery. (Please note this category will be shortlisted by public vote)
Criteria
Judges will be looking for evidence of how the nominee’s leadership led to commercial success for their companies. Entrants should provide examples of specific actions taken, decisions made, or initiatives driven which produced strong results for their business.
Eligibility
Agencies, brands, ad tech companies, sales houses, publishers, broadcasters, and pay TV operators.
Description
This award will recognise the next generation of industry leaders – those who are making waves and driving change while still earlier on in their careers. (Please note this category will be shortlisted by public vote)
Criteria
Judges will look for examples of how entrants have demonstrated originality, creativity, and overall excellence in their roles. Judges will also consider evidence of how nominees have taken steps to influence the wider industry outside of their own company.
Eligibility
Agencies, brands, ad tech companies, sales houses, publishers, broadcasters, and pay TV operators. Entrants should be under 35 years old as of the closing date for nominations.
Team
Description
Independent agencies are playing an increasingly important role in video and TV advertising, using their streamlined structures, unique focuses and specialised skillsets to serve their brand partners. This award will recognise the independent agency which best delivered results for their clients this year.
Criteria
Judges will assess the originality, creativity, and performance of the work which agencies delivered for their clients across the past year, as well as any significant contributions to cross-industry initiatives and workgroups.
Eligibility
Independent agencies
Technology
Description
This category will celebrate a video ad tech innovation that helped push the market forward, enhanced campaign performance, user experience or user privacy.
Criteria
Entries should outline the goals of their innovation and be able to demonstrate that their video ad tech innovation effectively delivered on campaign performance, user experience or user privacy.
Eligibility
Agencies, brands, ad technology companies, sales houses, publishers, broadcasters, pay TV operators.
Description
This award recognises an ad tech innovation that has helped solve a problem or delivered unique value in CTV advertising, helping campaign performance, privacy and/or user experience.
Criteria
Entries in the innovation category should provide evidence that their innovation is unique and delivered significant benefit. Entrants should outline what their objectives in developing the innovation were and how these were achieved.
Eligibility
Agencies, brands, ad tech companies, sales houses, publishers, broadcasters, pay TV operators
Description
Measurement has been an industry hotbed of innovation over the last few years and this category will be open-minded when it comes to the methodologies, technologies and KPIs used.
Criteria
Entrants should highlight how their solution delivers value for buyers and/or sellers, enhancing how they can measure the impact of creatives and campaigns. Judges will also take privacy compliance into account.
Eligibility
Agencies, brands, ad technology companies, sales houses, publishers, broadcasters, pay TV operators.
Description
Enabling content to stream consistently and to keep the user engaged continues to be an industry challenge when reaching consumers across multiple devices, connection points and media environments. This category will celebrate those who deliver an outstanding media experience.
Criteria
Judges will take into account the features offered to the consumer, evidence of consistency in delivering a quality user experience, and technological innovation.
Eligibility
Technology companies, publishers, broadcasters, sales houses, pay TV operators.
Description
This category is open to all forms of ad technology aimed at enhancing effectiveness and efficiency for advertisers.
Criteria
Judges will assess the extent to which the technology delivers impact for adverisers. This category is deliberately wide ranging to allow for the most innovative and interesting technology companies to enter.
Eligibility
Agencies, brands, ad tech companies, sales houses, publishers, broadcasters, pay TV operators.
Description
This category is open to all forms of ad technology aimed at boosting revenue generation for publishers/broadcasters/platforms, and in helping them to meet the objectives of their advertiser and agency clients.
Criteria
Judges will assess the extent to which the technology delivers impact for publishers/broadcasters/platforms. This category is deliberately wide ranging to allow for the most innovative and interesting technology companies to enter.
Eligibility
Ad technology companies, sales houses, publishers, broadcasters, pay TV operators.
Description
Sell-side technology can help publishers and broadcasters monetize their content. This award will be granted to technology that most effectively and seamlessly drove monetization for the sell-side.
Criteria
Judges will assess the success of publishers to manage and sell ad space utilising this technology.
Eligibility
broadcasters, platforms
Description
An effective marketing technology solution assists businesses in audience engagement, performance, and growth. This award will recognise the technology that has created valuable tools that facilitate marketing processes and success.
Criteria
Judges will assess how the technology manages and automates systems to improve marketing abilities
Eligibility
Agencies, brands, ad tech companies, sales houses, platforms
Description
The right ad format can help brands engage with their audiences in unique and impactful ways. This award will celebrate creative innovation in an ad format.
Criteria
Judges will assess the approach of ad formats and how they utilised different elements to create eye-catching and compelling ads.
Eligibility
Creative/ad technology companies, agencies, advertisers, publishers, broadcasters.
Description
Products in the advertising industry generally leverage technology to better connect brands with their target audiences through content publishers. This award will go to a product launched this year that presented a new or better way to reach audiences through advertising.
Criteria
Judges will assess products’ ability to make advertising more efficient or more effective at connecting advertisers with their audiences through content publishers.
Eligibility
Ad tech companies, agencies, brands, publishers
Description
The industry has seen a wave of new AI-powered solutions coming to market over the past four years. This award will recognise the solution which best utilises AI to open up new possibilities to buyers and/or sellers or improve existing processes.
Criteria
Judges will be looking at the originality of each solution, the use cases they can be applied to, and the results they’re able to deliver.
Eligibility
Advertisers, agencies, ad tech companies, publishers, broadcasters, platforms.